Lincoln County's Wholesale Tire & Wheel Shop

For decades, drivers across Lincoln County have had to choose between corporate chains with markup pricing or sketchy back-lot shops with no accountability. STW Direct changed that. We brought wholesale tire and wheel pricing to the public, ran it through a real shop with a real crew, and put Mike Melton's name on every install that rolls out the door.

What We Do

• Wholesale tires open to the public
• Custom wheels for trucks, offroad rigs, and performance vehicles
• Professional installation, mounting, and balancing
• Fitment expertise for every vehicle that pulls up

Top Brands in Stock

Tires: Michelin, Goodyear, Nitto, Toyo, Falken, Continental, Summit, Gripmax, and more.

Wheels: Asanti, Black Rhino, Fuel, Moto Metal, Replica, and more.

Who Mike Melton Is

Mike Melton started changing tires at 8 years old. That is not a marketing line. That is his real origin story. He grew up in the tire business, learned every angle of it, and built STW Direct to bring wholesale-to-public pricing and trade-quality work to Lincoln County drivers. The crew operates by his standard: do the job right, treat people right, every time.

Where We Serve

We are based at 806 E Main Street in Lincolnton, NC, and we serve drivers across the county and the surrounding area:

• Lincolnton, NC
• Denver, NC
• Cherryville, NC
• Maiden, NC
• Iron Station, NC
• Vale, NC

We also serve Catawba County (Hickory, Newton, Maiden), Gaston County (Gastonia, Mount Holly, Belmont, Stanley), and the greater Charlotte metro area.

Why Drivers Drive Past Other Shops to Get to Us

Wholesale pricing. Top brands. Pro installation. Mike Melton's standard on every job. No corporate scripts. No upsells you do not need. Just tires and wheels done right.